Our vision is to bring our customers the most innovative, the most exciting, and the most responsible recreational experience. To accomplish this, it is essential to select synergistic dealers who have the desire, motivation and ability to work with BRP to actively pursue these objectives. Listed below are the basic requirements and recommendations a new dealer should meet. In some areas, market potential may support and require higher levels of involvement.
New Dealership Location
BRP completes market studies throughout the country to determine the need for new dealership locations based on market needs.
Financial Requirements
The investment requirements vary and are dependent on the market study information and industry data for each location. Regardless of the investment requirements for a particular dealership opportunity, BRP has also established minimum financial requirements for dealer prospects. These financial requirements ensure the strength of the candidate and continued growth of the business.
The minimum requirements that BRP looks for when reviewing Prospective Dealer Applications are $250,000 in unencumbered funds (liquid assets). We will also evaluate your ability to establish a $500,000 credit line for parts and unit orders.*
| Requirements |
ATV |
Snowmobile |
Watercraft |
Sport Boat |
| Unit order / Parts, Accessories and clothing order: |
Per market calculation |
| Signage |
One sign per product line required.
Cost varies depending on size.
view sample |
One sign per product line required.
Cost varies depending on size.
view sample |
One sign per product line required.
Cost varies depending on size.
view sample |
One sign per product line required.
Cost varies depending on size.
view sample |
| Tools- Publications and Promotional material initial cost: |
$3100** |
$3900** |
$5400** |
$3600** |
| Facility size: |
2500 sq. ft (minimum requirements)* |
| Dealer Management System (DMS): |
BRP requires that a Dealer Management System (DMS) is in place and in use. |
| Computer workstation recommendation: |
At least 5 workstations |
| Staffing recommendation: |
At least 8 employees |
| Dealership training: |
Must complete DVD series tests and annual technical updates book per product line. Other training may be required such as Dealer Management courses. |
Do you meet the above requirements?
Search available BRP dealership opportunities
* Please note that costs, amount of unencumbered funds and credit line(s) are market recommendations and/or estimates calculated by BRP and depending on factors including, but not limited to, dealership region and/or specific BRP products sold, market conditions and/or unit volume sales data/projections, a higher level(s) may be necessary.
** BRP reserves the right, at any time, to change prices without incurring obligation(s).